At home with Duyu

Client: Duyu & Regular Practice

Brief: Photography / Film / Post-production

Notes: We worked closely with the creative team at Regular Practice to ground Duyu in the real world for their ideal consumer. Bringing the daily ritual of taking their supplement to life within an elevated yet peaceful environment with cues that reference the design aesthetic that the brand wants to reflect.

We created various times of day using custom lighting on set and the models styling aimed to create moments in time that the viewer can relate to.